L-Theanine
An amino acid studied for supporting relaxed alertness without drowsiness.

Functional Chocolate
Two A-Bars—one for now, one for the next moment that matters.
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A focused formula explained in plain language—what is in the bar and why it is there.
See the full journeyAn amino acid studied for supporting relaxed alertness without drowsiness.
A chelated form of magnesium that supports normal nervous-system function.
Chicory root is a source of fibre included in the formulation.
The complete A-Bar ingredient list, presented clearly without proprietary quantities.
L-Theanine
Vitamin E (dl-Alpha Tocopheryl Acetate)
Walnuts (Juglans regia)
Chicory Powder (Cichorium intybus)
Cocoa Powder (Theobroma cacao)
Pumpkin Seeds (Cucurbita pepo)
Coffee (Coffea arabica)
Dark Chocolate
Rolled Oats
Almond Butter
Dates
Cocoa Butter
Honey
Pink Salt
Magnesium Glycinate (Amino Acid Chelate of Magnesium)
Soy Lecithin
Glycerin (Glycerol)
Vanilla Extract
Contains walnuts, almonds and soy. Contains honey and is not vegan. Check the pack before use if you have food allergies or sensitivities.
Sweetened with dates and honey
One bar is 40 g. For bundles, the serving values below are for one bar, not the whole pack.
| Nutrient | Per 100 g | Per 40 g bar |
|---|---|---|
| Energy | 439.80 kcal | 175.92 kcal |
| Total fat | 23.60 g | 9.44 g |
| Saturated fat | 3.97 g | 1.59 g |
| Carbohydrate | 50.74 g | 20.30 g |
| Dietary fibre | 11.24 g | 4.50 g |
| Protein | 11.73 g | 4.69 g |
| Total sugars | 20.05 g | 8.02 g |
| Sodium | 187.69 mg | 75.08 mg |
| Magnesium (as Mg) | 117.34 mg | 46.94 mg |
| Omega-3 | 0.383 g | 0.153 g |
Source: Jagdamba Laboratories report JLFD260604023, released 10 June 2026, for a submitted A-BAR sample. Per-bar values are calculated from the per-100 g results and rounded. These are sample results, not tests of every batch. BeGood confirms that the current 40 g bar uses the tested formulation.
Contains walnuts, almonds and soy. Contains honey and is not vegan. This product contains sugars. Check the pack for the full ingredient list and suitability information.
Read about the evidence and its limitsHow it works
Each A-Bar combines L-Theanine, magnesium glycinate and chicory root in a convenient chocolate-format ritual for calmer, clearer high-stakes moments.
How to enjoy it
Enjoy one bar shortly before a high-stakes moment. A specific onset time has not been established for A-Bar. Individual experiences vary.
“I was not able to concentrate due to overthinking. After eating the bar, within like just 15-20 min it felt so relaxed and calm. Plus it tastes amazing!”
Siddhant
Student · Jun 2026
“I had an interview and I was not fully prepared and so was very nervous, but after eating it I gave answers very calmly and luckily cracked it too. Worth every rupee!”
Saksham Jain
Working Professional · May 2026
“I had a fight with my girlfriend and I was thinking so much about it. I wasted an hour thinking about it and then I ate it and it just all felt so normal and relaxing. I think it just saved me time.”
Shubhe Aditya
Customer · May 2026